Would you believe that, according to Mashable.com in January 2012, YouTube serves up 5 BILLION videos to viewers per month in the United States alone? While in May, YouTube reached an all-time high of 14.6 Billion videos viewed! What’s more, YouTube is the #4 search engine on the internet, which means that right now somebody is likely searching for your services online in the form of a video.
Imagine if you had the budget to run infomercials 24 hours a day, 7 days a week…you’d dominate your market. That’s the power of video marketing.
Let me show you how this is possible on a low budget (even in a terrible economy!), and how to engender more trust and respect with your customers than ever before.
Here are some statistics of how YouTube is a powerful growing source for you to be seen and branded.
Google Sites are driven primarily by video viewing at YouTube.com, ranked as the top online video content property in March posting the highest average engagement among the top ten video properties.
Now, only 2 months later… May 2012
According to ComScore article, as of June 24, 2012, “183 million U.S. Internet users watched online video during the month of May compared to 178 million in April. ComScore reports that YouTube saw record viewership in May with an all-time high of 14.6 Billion videos viewed and surpassing the threshold of 100 videos per viewer for the first time. The report also showed that 144.1 million viewers watched 14.6 billion videos on YouTube.com (which works out to 101.2 videos per viewer).
In May, U.S. Internet users watched nearly 34 billion videos, with Google Sites taking the top spot with 14.6 billion videos, representing 43.1 percent of all videos viewed online. ComScore says that YouTube accounted for the vast majority of videos viewed at the property. Hulu came in second with 1.2 billion videos, or 3.5 percent of all online videos viewed, a slight increase from April. Microsoft Sites ranked third with 642 million (1.9 percent), followed by Vevo with 430 million (1.3 percent) and Viacom Digital with 347 million (1.0 percent).
According to the release, 84.8 percent of the total U.S. Internet audience viewed online video. The average Hulu viewer watched 27.0 videos, totaling 2.7 hours of video per viewer. The duration of the average online video was 4.3 minutes.
In terms of number of viewers, nearly 183 million viewers watched an average of 186 videos per viewer in May. Google Sites attracted 144.6 million unique viewers during the month (101.2 videos per viewer), followed by Yahoo Sites with 46.0 million viewers (7.3 videos per viewer), and Vevo with 45.6 million viewers (9.4 videos per viewer).
There are many ways in which you can use YouTube improperly, consequently getting no promotional “juice” resulting from it at all.
In fact, that is the outcome that most businesses experience when they try to make money from YouTube or video content in general.
But here is one way that you can leverage the promotional power of YouTube and the viral nature of video marketing, and experience a traffic surge to your business’s website.
Everyone loves to watch Videos! Sharing Content on YouTube is absolutely essential to your Brand. Your viewer has a very short attention span. Keep it short, 1 ½ to 3 minutes.
“Money is plentiful for those who understand the simple laws which govern its acquisition.” (George Clason)
Well, here’s one of those laws:
Online Video gets MORE Money than ANYTHING. Yes, more Money than ANYTHING!
Right now, Online Video Marketing is the easiest, cheapest, and yes – fastest way to attract traffic to your site… AND Video Marketing is an absolute proven KILLER conversion creator and sales getting machine.
If the videos are well-made and you promote them well, there’s a good chance you could see a viral effect. This means that other people will begin referring friends to your videos without any compensation for doing so.
What is your opinion? Is creating your own VIDEO Channel important to Brand and Expose your business, services and products? Do you think You Can you Profit by being seen 24 hours a day on YouTube leading the viewer from Your YouTube Channel to Your Website?